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Research papers

Application of the EPI method to the image determination

The EPI method, developed by the author, is a new research technique with different applications in the marketing field, such as the determination of the image of a company, a product, a brand or a person; the definition of a communication axis; as...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Enrique Ortega
May 5, 1991
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Citation

Ortega, E. (1991a, May 05). Application of the EPI method to the image determination. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/application-of-the-epi-method-to-the-image-determination


Research papers

Application of the EPI method to the image determination (Spanish)

The EPI method, developed by the author, is a new research technique with different applications in the marketing field, such as the determination of the image of a company, a product, a brand or a person; the definition of a communication axis; as...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Enrique Ortega
May 5, 1991
×

Citation

Ortega, E. (1991a, May 05). Application of the EPI method to the image determination (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/application-of-the-epi-method-to-the-image-determination-spanish-